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Das Bild zeigt ein IPad mit einer Übersicht der Leistungen von Friedrich Lütze GmbH. Das Bild zeigt ein IPad mit einer Übersicht der Leistungen von Friedrich Lütze GmbH.

sellify in the industrial sector.

Friedrich Lütze GmbH about sellify.

Digital lead detection with sellify and SnapAddy

LÜTZE is a specialist in automation technology with solutions in the areas of highly flexible cables, connection technology, interface, intelligent current monitoring, control cabinet systems as well as in railroad technology. The ultimate goal is to increase the performance of customers' systems with sustainable products and solutions. LÜTZE is now taking the next step in digital lead recording to make the process even simpler and more automated.

Initially, the two systems "SnapAddy" and "sellify" worked autonomously. In SnapAddy, the visit reports and the trade show booth visitors as well as their interests, profile characteristics, and requests for offers and information material were documented. Subsequently, the responsible employees manually transferred this information to sellify and manually created the resulting tasks in sellify. For the responsible persons, this meant a high workload and time expenditure. This led to the urgent requirement for an interface between sellify and SnapAddy. Then in 2022, Friedrich Lütze GmbH commissioned the sellify team to develop such an interface. This now ensures automatic transmission of the captured information from SnapAddy to the relevant areas in sellify, recognizing existing visitors even as duplicates. In addition to the visit reports and contact as well as profile information around the booth visitors, tasks are also automatically created and assigned to suitable group work baskets.

This significantly reduces the amount of follow-up work required for trade fair visits and allows those responsible to process the information much more quickly. Tasks and their processing status can be tracked in sellify right from the start, are not lost, and trade show visitors receive information materials, offers, or appointment suggestions shortly after their trade show visit. Another resulting benefit is the detailed evaluation option of trade show reports in sellify, for example to initiate follow-up campaigns. If desired, these evaluations can even be sent automatically to previously defined recipients. With these new features, the satisfaction and acceptance of sellify in LÜTZE's sales department could be increased once again!

sellify simply makes your company more efficient.


With sellify, you can handle all the tasks of everyday office life on the side and thus have more time for what is really important: your customers, prospects and business partners.

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Discover many useful extensions of our sellify standard software. You can configure our sellify modules as required.

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Adapted design, new functions, interfaces to third-party systems and much more. We customize sellify exactly according to your wishes.

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Test sellify now for free.

Now you can see for yourself how sellify works. Simply arrange a non-binding telephone appointment with us, in which we will explain the basic functions of sellify to you in a few minutes. Afterwards, you can test sellify free of charge. We are looking forward to your request.

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More customer reports.