Digital lead detection with sellify and SnapAddy

Initially, the two systems "SnapAddy" and "sellify" worked autonomously. In SnapAddy, the visit reports and the trade show booth visitors as well as their interests, profile characteristics, and requests for offers and information material were documented. Subsequently, the responsible employees manually transferred this information to sellify and manually created the resulting tasks in sellify. For the responsible persons, this meant a high workload and time expenditure. This led to the urgent requirement for an interface between sellify and SnapAddy. Then in 2022, Friedrich Lütze GmbH commissioned the sellify team to develop such an interface. This now ensures automatic transmission of the captured information from SnapAddy to the relevant areas in sellify, recognizing existing visitors even as duplicates. In addition to the visit reports and contact as well as profile information around the booth visitors, tasks are also automatically created and assigned to suitable group work baskets.

This significantly reduces the amount of follow-up work required for trade fair visits and allows those responsible to process the information much more quickly. Tasks and their processing status can be tracked in sellify right from the start, are not lost, and trade show visitors receive information materials, offers, or appointment suggestions shortly after their trade show visit. Another resulting benefit is the detailed evaluation option of trade show reports in sellify, for example to initiate follow-up campaigns. If desired, these evaluations can even be sent automatically to previously defined recipients. With these new features, the satisfaction and acceptance of sellify in LÜTZE's sales department could be increased once again!